Episodes
Should you have a product satnav or compass instead of a roadmap? | Ed Roberts
In Episode 66 of Talking Roadmaps, Justin Woods interviews Ed Roberts, senior product strategist at We Are Systematic. Ed explores why product teams should rethink traditional roadmaps, favouring satnav or compass-like approaches to adapt to uncertainty. Key insights include embracing flexibility, prioritizing effectively, and treating confidence as an output of work rather than an input. Ed also shares thoughts on evidence-based design, managing ideas, and using tools like ProductSweet to bridge gaps in innovation processes.
What is the role of roadmaps in globalisation? | Dave Barker
In episode 65 of Talking Roadmaps, Justin Woods interviews Dave Barker, an expert in localization and globalization for enterprise software. They delve into the challenges of managing roadmaps for global markets, including balancing regional customization with a unified product vision, handling legal and regulatory compliance, and the tension between global and local product management. Dave shares insights on the evolving role of localization teams, the importance of "minimum compliant products," and the complexities of geopolitical and cultural nuances in global software deployment.
Is there just one-way to roadmap? | Greg Prickrill
In episode 64 of Talking Roadmaps, Justin Woods interviews Greg Prickril to explore the nuances of roadmapping and its alignment with strategy. Greg shares insights on defining success, balancing stakeholder needs in B2B versus B2C contexts, and the art of storytelling in roadmaps. He emphasizes context-specific approaches and cautions against overgeneralized advice. The discussion also covers common mistakes in roadmapping, including reactive planning and lack of strategic alignment. The episode offers practical, thought-provoking advice for product managers and beyond.
Should your roadmap be your product compass? | Pawel Huryn
In Episode 63 of Talking Roadmaps, Phil Hornby interviews Pawel Huryn about using roadmaps as a strategic tool rather than a feature list. They discuss aligning roadmaps with broader company vision and objectives, focusing on customer outcomes over deliverables, and the importance of managing product risks. Huryn emphasizes iterative discovery and validation before committing to features, suggesting that roadmaps are better suited for setting direction than detailing every step.
Can a roadmap be a substitute for strategy? | Grant Hunter
In episode 62 of Talking Roadmaps, Justin Woods interviews Grant Hunter, co-founder and COO of Product Growth Leaders. They explore the critical distinction between roadmaps and strategy, with Hunter emphasizing that roadmaps should serve as clarity and alignment tools, driven by an overarching product strategy. Key insights include managing roadmaps for B2B versus B2C, the importance of sequencing, and the need for visualizing roadmaps for both internal teams and external stakeholders.
What are the 6 key inputs you need to your roadmap? | Alex Brodsky
In Episode 61 of Talking Roadmaps, Justin Woods interviews Alex Brodsky, who shares his insights on the six essential inputs needed before creating a roadmap. From understanding organizational goals to capturing customer insights and technical requirements, Alex emphasizes the importance of moving away from feature factories to outcome-driven roadmaps. He also discusses the role of AI in simplifying product management and how his company, Iteright, helps product leaders align strategies with measurable business outcomes.
Should your roadmap be purposeful and strategic? | Steven Haines
In episode 60 of Talking Roadmaps, Phil Hornby interviews Steven Haines, who shares his insights on creating purposeful and strategic roadmaps. They discuss how roadmaps are more than feature lists—they are tools to align with broader business goals and strategies. Steven emphasizes the need for transparency between executives and product teams, guiding strategic intent with data-driven decisions. He also delves into the role of financial literacy in product management, highlighting the importance of business acumen in driving product success.
Can a roadmap answer all your questions? | Cliff Hazell
In episode 59 of Talking Roadmaps, Justin Woods interviews Cliff Hazell about the limits of roadmaps in answering all product questions. Cliff introduces the concept of flight levels to explain how roadmaps can serve different layers of an organization, from strategy to operations. He emphasizes the importance of context, adaptability, and focusing on real organizational capacity rather than overloading teams. The discussion highlights the need for flexibility and alignment across all levels of a business when using roadmaps.
Can your roadmap be implicit? | Ryan Singer
In episode 58 of Talking Roadmaps, Ryan Singer discusses the concept of implicit roadmaps and their role in product strategy with Phil Hornby. He explores how roadmaps can be fluid, shaped by ongoing framing and shaping processes rather than rigid timelines. The conversation covers the challenges of aligning teams around implicit roadmaps, the importance of framing in setting strategic priorities, and the pitfalls of over-committing to specific features.